Ten Reasons Not to Measure Impact—and What to Do Instead

Authors: Mary Kay Gugerty and Dean Karlan
Stanford Social Innovation Review, Summer 2018

"Impact evaluations are an important tool for learning about effective solutions to social problems, but they are a good investment only in the right circumstances. In the meantime, organizations must build an internal culture in which the right data are regularly collected, analyzed, and applied to manage implementation and improve programs. "



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